Planning and Management of Digital Advertising:

• Setting up, optimizing, and analyzing advertising campaigns on Google Ads, Meta (Facebook & Instagram) Ads, TikTok Ads, and other platforms
• Monitoring and reporting key KPIs such as CPC, CPM, CTR, and ROAS
• Developing targeted advertising strategies through remarketing and various audience segments

Implementation of SEO and SEM Strategies:

• Organizing on-page and off-page SEO work for company websites
• Keyword research, technical SEO analysis, creation and improvement of blog content
• Planning SEM strategies and analyzing their results

Social Media Management and Content Creation:

• Managing the company’s social media accounts (Facebook, Instagram, LinkedIn, TikTok, YouTube)
• Content planning and preparation of a monthly content calendar
• Creating and publishing creative and brand-oriented posts, stories, reels, and shorts in video and visual formats
• Applying local and global trends relevant to platforms
• Carrying out daily, weekly, and monthly postings

Analytics and Reporting:

• Analyzing and presenting results of social media, website, and advertising campaigns
• Tracking and analyzing user behavior with Google Analytics, Meta Analytics, TikTok Analytics, and other tools
• Joint analysis of sales and marketing performance with recommendations for optimization

Brand Promotion:

• Ensuring brand awareness and enhancing its positive image in the company’s areas of operation
• Establishing partnerships and corporate relations

Applicants can send their CVs to [email protected] with the subject line “Digital Marketing Specialist”.